Rugged Rants

--- Panasonic TOUGHBOOK ---

Listen as our hosts dive into the future of tech innovation and its impact across industries.
Brought to you by Panasonic TOUGHBOOK of Rugged Rants

Latest Episodes…

  1. Episode 15: What Is eSIM & How Does It Benefit You?

    Have you ever wondered how your Apple Watch connects to its data plan even though there’s no SIM card? That’s right: it uses eSIM! While one might think eSIM is mostly used in consumer electronics, devices and wearables, employees and enterprises also benefit from the technology. For example, ...


  2. Episode 14: How to Use Tech Advancements to Boost Your Career

    Remember analog TVs? It took years to transition from analog to digital cable, but today, new technology is changing the way we live and work at a faster pace than we’ve ever seen – and this is especially true for the cable and telecom industry. Now, with emerging ...


  3. Episode 13: How Can CSR Foster Better Communities, Companies and People?

    Today, corporate social responsibility (CSR) is increasingly part of companies’ DNA, but for Panasonic, CSR has been a focus since the company’s founding 100+ years ago. CSR programs serve the dual benefit of improving the communities they impact while simultaneously helping companies create brand identities that many consumers – especially millennials – ...


  4. Episode 12: What’s Cross-Pollination and How Does It Work?

    What can a marketing team learn from a comic book writer? How can someone who studies ants help an airline with its boarding process? Cross-pollination, or the practice of introducing ideas from outside an organization or industry to spur innovation, will help your organization – and your employees – flourish. ...


  5. Episode 11: Is Authenticity the Key to Branding Success?

    As brands compete for market share, consumer interest and sales, each must find a way to differentiate itself. To do so, companies can take three critical steps: 1) Define their brand purpose, 2) Determine how technology can support it and 3) Communicate this strategy through creative storytelling. In this episode ...