Rugged Rants

Episode 12: What’s Cross-Pollination and How Does It Work?

What can a marketing team learn from a comic book writer? How can someone who studies ants help an airline with its boarding process? Cross-pollination, or the practice of introducing ideas from outside an organization or industry to spur innovation, will help your organization – and your employees – flourish. But how can executives implement cross-pollination in their own organizations? In this episode of RUGGED RANTS, host Susan Campbell speaks with Founder of the Big Heads Network, John Palumbo, about what cross-pollination is, how it works and what organizations can hope to achieve after implementing this cross-industry networking tactic.


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